OUR STORY:
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On the 18th of September 1940, in the Hering Chamber of Blumenau, a meeting was held by Curt Hering, Victor Kleine, Hermann Muller Hering, Victor Hering, Ingo Hering, Erich Steimbach, Ralph Gross, Max Tavares do Amaral and Adolpho Schmalz, for the purpose of constituting a company with the name of Indústria Salto Grande S.A., for the purpose of manufacturing wood pulp, as well as generating a supply of electricity for the population of Salto Grande.

The name Salto Grande was chosen because it is on the bank of the Itajaí do Sul River, close to a waterfall known as Salto Grande, which was the original name of the Municipality of Ituporanga.

On May 22, 1949, Companhia Fábrica de Papel Itajaí, through its partners Irineu Bornhausen, Hercílio Deeck and Abdon D. Schmit, took over the equity of Indústria Salto Grande S.A , and renaming it Companhia Fábrica de Papel Itajaí. It remained in these partners possesion until April 1972.when control passed to another group, owned by Antonio Odorczick and was once again renamed Pinho Fibras Ltda

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On April 23, 1974, Induma Indústria de Madeira S.A, through its CEO Mr. Hermann Herinch Purnhagen and Mr. Geraldo Ricardo Siegel, Güinter Germano Purnhagen, Carlos Heinz Walter Purnhagen, Horst Gerhard Purnhagen, Germano Emilio Purnhagen, Gerold Roland Purnhagen and Manfred Georg Schonberger, decided to set up a new company, with the purpose of producing, industrializing and marketing mechanical pulp, cardboard and related products, making, maintaining and encouraging forestry and reforestation.

It was then, that from 1976, a new corporate change was made. Pinho Fibras Ltda was incorporated into Induma Indústria de Madeira S/A and a new phase of expansion begun funded by the new shareholders. In 1979, the company started to plan a reorganization, planning improvements in its production and making minor renovations to its existing facilities.

In 1980, the factory itself was transformed into a paper mill and was renamed again now in its definitive name of Águas Negras S.A. Indústria de Papel. Since its inauguration the factories main raw material is waste paper (OCC), which means that our production of paper causes less damage to the environment in addition to alleviating the problem caused by the generation of urban waste. Our raw material is purchased in São Paulo, Paraná, Santa Catarina and Rio Grande do Sul and our products are sold throughout Brazil, in addition to exports to Mercosul.

Historically, the company is deeply concerned with the environment, maintaining and protecting thousands of hectars of native forests, in addition to its own sustainably managed forests. In addition to the use of raw material that could become urban waste, the company works within strict standards of water treatment and filtering of possible soot from the steam boiler, thus seeking to avoid any damage to the local environment.

Currently, the company has more than 100 highly specialized and trained employees and is one of the main employers in the municipality of Ituporanga. A conscientious employer that invests heavily in safety and training and promotes careers within the company.

EVOLUTION OF OUR LOGO:
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Logotipo Águas Negras

The original logo was developed by Hermann H. Purnhagen, who originally developed it in 1951 for the company Lidar, a manufacturer of steamers for wood. In 1976 the logo was adopted by the company Águas Negras.

 

Over the years, several restyling were carried out and, in 2020, the image was restyled based on the original, by Gerold R. Purnhagen together with his son-in-law Malcolm Macdonald.

 

Some colors changed as well as a slight adjustment of the positioning of some details of the image and, new in 2020, the removal of two circles to make the logo lighter and more approachable.

 

From November 2020 the logo of Águas Negras SA Indústria de Papel is contained in a perfect white circle, with the expression ÁGUAS NEGRAS S.A. at the top and INDÚSTRIA DE PAPEL at the bottom in dark green.

 

The expressions are separated on both sides by nine curved black lines

 

In the center of the logo, there is a stylized image of a brown cinnamon tree. The tree culminates in five peaks, all crowned by three ovals representing Araucaria pine cones, symbolizing fertility. These ovals are dark green in color.

 

The logo conveys the idea of a modern and environmentally friendly company with an important recognition and honor of its history and a confident gaze into the future.

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